Privacy Policy

1. Who is responsible

Wrap It Up (“we”, “us”, “our”) operates wrap-itup.com and related ordering channels. For privacy questions or requests, email hello@wrap-itup.com.

2. Information we collect

Depending on how you use our services, we may collect:

• Account & contact data — name, email, phone number, password (stored securely / hashed).
• Order & delivery data — billing details, recipient name, address, delivery notes, gift messages, and order history.
• Payment data — processed by our payment providers; we do not store full card numbers on our servers.
• Technical data — device/browser type, IP address, approximate location, pages visited, and cookies or similar technologies.
• Marketing preferences — whether you opted in to offers or Wrap Club updates.

3. How we use your information

We use personal data to:

• Process, prepare, deliver, and support your orders
• Create and manage your account, wishlist, and order tracking
• Send transactional messages (confirmations, delivery updates)
• Send marketing only when you have opted in (you can unsubscribe anytime)
• Improve our website, prevent fraud, and meet legal obligations

4. Legal bases (where applicable)

We process data because it is necessary to fulfil your contract (the order), because you consented (for example marketing), because we have a legitimate interest in running and securing our business, or because the law requires us to retain certain records.

5. Sharing your information

We may share data with:

• Delivery partners fulfilling your order in Cairo & Giza
• Payment processors and fraud-prevention providers
• Hosting, email, analytics, and customer-support tools that help us operate
• Authorities when required by Egyptian law

We do not sell your personal information.

6. Cookies & analytics

We use essential cookies to keep the site working (for example cart and login sessions) and may use analytics cookies to understand how visitors use Wrap It Up. You can control cookies through your browser settings; blocking some cookies may affect checkout or account features.

7. Data retention

We keep order and account records for as long as needed to provide the service, handle disputes, and meet tax or legal retention requirements. Marketing contacts are kept until you unsubscribe or ask us to delete them, subject to any mandatory retention.

8. Security

We use reasonable technical and organisational measures to protect personal data. No online transmission is completely secure; please use a strong password and keep your account credentials private.

9. Your choices & rights

Subject to Egyptian law, you may request to:

• Access or correct personal data we hold about you
• Delete your account or certain data, where legally allowed
• Withdraw marketing consent
• Ask questions about how we process your information

Contact hello@wrap-itup.com with your request. We may need to verify your identity before responding.

10. Children

Our website is intended for adults placing gift orders. We do not knowingly collect personal data from children. If you believe a child has provided data, contact us and we will take appropriate steps.

11. Updates

We may update this Privacy Policy periodically. The “Last updated” date at the top shows when it last changed. Significant changes may also be highlighted on the site or by email when appropriate.